The Mattioni family is at home in the Plateau, with a history in farming and selling the products of the land. It is Ivano, in 1984, who has the idea of founding a company to distribute everywhere in Italy the typical products of his territory, especially the local variety of lentils and potatoes. He chooses the name of his hometown for the new brand: Colfiorito.
The products are natural, packed without industrial elaboration, close to the values of the land in which they are grown. Thus, they begin to be placed in the fresh grocery area, setting a market standard which shaped the way these products are perceived in the Italian retail.
From these roots, the family company has grown to a system of skills, knowledge and care shared among over 100 people.
1984: Ivano Mattioni starts the business;
1992: the distribution widens to retail, with the products placed in the fresh grocery area;
2000: Luca Mattioni, the son of Ivano, enters the company business as Vice President;
2005: the Mattioni Estate is established in the family lands, becoming the centre of excellence for the reception and selection of all raw materials, both from local farmers and from all over the world;
2010: beginning of the cooperation with universities and research centres, starting from the University of Camerino;
2016: the International Year of Pulses is the occasion to start the cooperation with FAO;
2017: after a long testing, a new disinfestation system in autoclave is installed, allowing the process to occur with just pressure and CO2, without need for synthetic chemicals. It is the first time in Europe such a system is successfully applied on pulses;
2018: launch of a new concept in snacking using pulses flakes, broadening the possibility of consuming these precious ingredients anytime, anywhere;
2020: the circle of pulses throughout the day is fully completed with the development and launch of the Muesli.
2021: first launch of a television communication campaign "Colfiorito, un mondo squisito".
2022: a disruptive innovation is launched: Colfiorito Cioccorito. The roasted legumes covered with dark chocolate that show legumes totally new way on the market.
The company is born here in the Colfiorito Plateau, in the heart of the Appennine Mountains of central Italy. Here it maintains its deepest roots. Here stands our HQ and the Mattioni Estate, where we produce local specialties.
Here we select and check every day all the ingredients we receive from all over Italy and worldwide, to ensure they all have what it takes to be a Colfiorito brand product. Here we work in the middle of a unique ecosystem, inspiring everything we do.
Each ingredient, no matter its origin wherever in the world, must pass through Colfiorito, where we verify with over 100’000 yearly analysis and checks – but also though cooking test and tasting – that its quality is exactly what we demand here in Colfiorito.
We constantly collaborate with universities and research centers to expand knowledge about legumes, grains and seeds. We contribute to increase awareness on nutritional benefits and sustainability, as well as technical knowledge of how to get the best quality to our consumers.
We constantly invest in quality, innovation and R&D so that trust in the Colfiorito® brand is always highly perceived. Our quality system is among the most advanced in the industry, thanks to the contribution of our professionals, supported by the highest level of instrumentation.
Our team of agronomists takes the expertise developed on our farms everywhere, regularly visiting and supporting the fields of our network of farmers around Italy and the world. It is this community that gives strength to our supply chain, from the smallest family farmers to structured farms, each with its own specialties and biodiversity. With all of them we have historic relationships of established partnerships, making each a true Value Chain.
All raw materials then flow into our selection center, where we apply rigorous procedures to ensure that every Colfiorito® product has the same guarantees of excellence. We have developed cutting-edge technological solutions ourselves to allow the product to arrive on consumers' tables with the highest guarantees of safety and genuineness.
In fact we carry out more than 100 thousand analyses on the products.
